Brands
A small but growing constellation of brands lives under Seven Red Circles. Each has its own personality, but they share a common thread: they’re designed to make real life a little easier, not more demanding.
Laya
Laya is a gentle, AI-powered companion for the mental load. It helps you with the invisible work that keeps life running – through conversations that feel human, calm, and low-stimulation.
The Shorts Co.
The Shorts Co. is a love letter to ease, through one iconic piece of clothing: shorts. Comfortable, versatile, and made for everyone who wants to keep things simple, breezy, and effortless.